A Facebook & Instagram lead-generation engine built around visual storytelling for a growing real estate developer.
Horizon Properties is a residential developer launching new project phases across two cities, relying heavily on visual appeal to attract buyers.
Their Google Ads campaigns captured high-intent searchers, but the developer had no consistent way to reach buyers earlier in their decision journey, before they started actively searching.
Creative was tested in structured batches across Reels, Stories, and feed placements, with budget shifted weekly toward top-performing ad sets.
Audience overlap was monitored closely across project campaigns, and retargeting pools were refreshed every two weeks to avoid creative fatigue.
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