CarePlus Hospital: 175% More OPD Appointment Leads

Client

CarePlus is a multispecialty hospital running several departments — cardiology, orthopedics, and maternity — each with a different patient journey and level of urgency.

Business Challenge

The hospital relied almost entirely on walk-ins and word of mouth. Their few social ads ran as generic "visit us" posts with no department targeting, no lead capture, and no way to measure which campaigns actually filled appointment slots.

Marketing Strategy

• Separate Meta Ads campaigns per department with tailored creative
• Instant-form lead generation for OPD appointment requests
• Doctor-led video content to build trust before the first visit
• Geo-targeted radius campaigns around each hospital location
• WhatsApp follow-up automation for every submitted lead

Campaign Execution

Campaigns launched department-by-department, starting with the highest-margin specialties, with creative refreshed every 10–14 days to avoid fatigue in a highly local audience.

Optimization

Lead forms were shortened after early data showed drop-off on longer forms, and budget was reallocated weekly toward the departments generating the highest show-up rate.

Results