A Google Ads and local search overhaul that turned Google into the clinic's top booking channel.
A multi-location wellness and physiotherapy clinic chain competing in dense, high-search-volume neighborhoods.
Each location had an unoptimized Google Business Profile and Search presence, and a website that made booking an appointment difficult — most local searchers went straight to competitors.
Rollout was staged location-by-location on Google Ads, prioritizing the two highest-competition areas first before scaling city-wide.
Booking funnel data was reviewed monthly to identify and remove remaining drop-off points.
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